![]() ![]() In Marvel's case, the "brand" happened when the studio's reputation transcended beyond a mere list of popular superhero movies to a philosophy about its approach to making superhero movies - and that philosophy is essentially: "You can trust us with these characters." Walt Disney as family (as opposed to "Children's") entertainment, Pixar as emotionally-involving high-end animation, and Studio Ghibli as anime you don't have to feel ashamed about enjoying. ![]() Whenever a movie studio becomes a "brand," it means going from being reliable based on what you've made in the past, to being reliable based on some sort of (often intangible) governing philosophy, i.e.
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